Instagram Analytics: The Definitive Guide with Useful Case Studies

Do you want your Instagram Account to get tons of likes and comments, and maybe even some leads and sales?

If you said “yes,” then it’s time to start paying attention to the data behind your Instagram Reels.

Analyzing your analytics data may teach you a lot about your audience and the effectiveness of the material you’ve created for them.

You’ll get in-app and out-of-the-box tips for using Vista Social’s sophisticated reporting tool to track the metrics that matter most for optimizing your Instagram Reels strategy.

Well, so let’s begin.

The term “Instagram Reels” doesn’t seem to fit.

Short movies called “Reels” on Instagram cannot exceed 90 seconds in duration. Instagram allows users to add various elements such as stickers, effects, music, and text overlays to their photos.

Instagram videos up to 90 seconds in length are included in Discovery, despite the fact that all Instagram videos up to 15 minutes in length are also published as Reels. This implies that Instagram users are more likely to share your short Video with their own followers, thus increasing the reach of your company promotion.

In addition to the longer format “Reels,” Instagram allows the creation of “Stories,” where users may share shorter clips.

There are a few key distinctions between Instagram Reels and Instagram Story.

• Unlike traditional Instagram posts, Stories only last 24 hours
• More advanced video editing software is used for Instagram Reels (stitching, trimming, alignment, playback speed, etc.).
• Animated stickers on Instagram Stories are more robust.
• Instagram Stories disappear after a day (unless saved as highlights).
• In contrast to Instagram Stories, Instagram Reels may be shared with people who aren’t already following you.

The Value of Instagram Highlight Reels

Listed below is a short summary of currently available Instagram Reels:

• Target more people with your message. Around two billion people use Instagram Reels each month. The “Explore” page and the “Reels” button in the Instagram app are great places to look for reels to watch.
• Be a part of the action. Engage in viral challenges and “Remixes” to boost your Instagram profile’s visibility. With the help of trends, coming up with ideas for Instagram Reels’ content is a breeze.
• Sound effects, hashtags, and hash tags may all help make content more discoverable. Find other individuals who share your interests by making use of musical preferences, effects, and hashtags. Instagram’s algorithm considers these factors while deciding which Videos to highlight.
• Establish a connection with your audience. Using Instagram Reels may humanize your company, or the brand of a customer. This aids in gaining the confidence of your intended audience and attracting new followers.
• Raise the interest level of the users. The use of reels allows you to take use of video to motivate and excite your audience to take action. Use distinct CTAs to encourage people to subscribe to your page, share your Content, check out your website, etc.

Insights from Instagram Reels are…what?

The success of your Instagram videos that aren’t part of a “Story” may be tracked with the help of Instagram Reel analytics. You can find out when is the best time to upload videos, what kind of content people like to watch on Reel, and what kinds of videos perform well.

With Instagram’s business profile, you may access a built-in analytics dashboard on your mobile device. Insights like these may be used to fine-tune your Instagram content strategy, Reels included, in light of user preferences.

Only Instagram Business and Instagram Creator accounts have access to Instagram Insights at this time.

Follow these Instagram reels analytics to keep up with the platform

A few key Instagram Reels metrics to keep an eye on are as follows:

• Play. Plays are counted both when your video begins playing automatically and when the user touches the “Play” button. This measure does not include replayed content.
• Likes. The amount of people who hit the “love” button while watching your Reel is how many people liked it. The number of comments under a video is a reliable predictor of its perceived quality. In the view of Instagram’s audience and algorithm, the more comments your reels receive, the better. More engagement through comments helps spread your Instagram posts and strengthens your brand.
• Shares. When people like, comment, or share your Reels, it exposes them to a wider audience on Instagram. Both the quality of the Content and your call to action can affect this.
• Saves. The number of times a piece of information is saved is a good indicator of how timeless it is. If a user chooses to store a Reel, it’s because they want to come back to it later.
• Negotiations concluded. This innovative metric measures the total number of distinct users who were exposed to your Content. Instagram’s audience is segmented into those who follow you and those who don’t.
• Experiencing a high level of interest. Monitoring this KPI necessitates the usage of some sort of analytics software or Social Media Management (SMM) platform. It evaluates your total number of followers against the quantity of user interactions (likes, comments, shares, etc.).
• Engagements based on hashtags. A proven method of discovering which hashtags are most effective is to keep tabs on how people are interacting with your posts that use those hashtags. This will improve the quality of your social media post ideas and copy.
• Instagram’s built-in insights tool may be used to monitor the majority of these Reels performance indicators.

Analytics for Instagram Stories Reels inside the app

Here’s how to get Instagram Reels data in the app on your mobile device.

1. Log into your business management system

Get the Instagram app going, then head on over to your profile page. Under your bio, select the ‘Professional dashboard’ option.

Instagram provides a business dashboard that compiles data over the previous two years. By default, the website will only show the most recent 30 days of data.

2. Check out Reels insights

Click “Show all” under “Account insights” to get further details. After you click it, you’ll be sent to Instagram’s “Overview” page.

Choose “Reels” under “Material You Shared” on the overview page’s bottom. Try tapping “View all” and then choosing “Reels” from the submenu that appears above the content thumbnails if you still can’t locate it.

3. Identify the Item you wish to dissect

Choose the Reel you’d want to examine and tap the Analyze button.

Instagram automatically arranges your Reels in order of interaction. You can now quickly identify your best-performing Reels.

Your Reel’s runtime, audio, and effects are all displayed on the “Reel Insights” tab. The stats for your Instagram Reels (views, likes, comments, etc.) are summarized for you above the fold as well.

4. Look at how far your Reel can cast and keep track of the clock

See the “Accounts reached” indicator, located just below the Reel insights summary, to find out how many people watched your Reel. In this case, the sum of all views your Reel received.

You may analyze the success of individual Reels with the help of Instagram’s built-in analytics tool.

To effectively implement Reels data, keep the following in mind:

• Discrete audio recording. Listen to the music in your top Reels to see if there were any problems. Think about expanding the impact of subsequent Reels by reusing the same music. We’ve got you covered whether you’re in need of further popular music or podcasts.
• The impact of a reel. Figure out which edits to your Reel get the most views. Filters and elements, including sound, help Instagram users find Reels.
• Hashtags. Checking the trending hashtags of your most successful Reels might give you an idea of the interest of particular themes. Build your Instagram Reels campaign on a list of your most popular hashtags.
• Low typical viewing duration. You may choose to shorten the length of subsequent Reels if the average viewing duration is much less than the complete video. Find out how long on average viewers stay before clicking away to eliminate those “boring” spots.
• Widespread, yet ineffective. Create unique preview images for your Reels now to attract viewers on the “Explore” and “Reels” sections. Ideas include incorporating a snapshot of your response, emphasising the video’s dramatic finale, or adding headlines.